What is LOHAS?

The LOHAS Background

The LOHAS concept was originally founded in 2000. It is the brainchild of US sociologist Paul Ray and psychologist Sherry Anderson, co-authors of The Cultural Creatives: How 50 Million People are Changing the World.

The LOHAS Concept

LOHAS is an acronym for Lifestyles of Health and Sustainability. It is a market segment focused on health and fitness, the environment, personal development, sustainable living, and social justice.

LOHAS consumers are not only concern about their lifestyle being environmental friendly, but also support saving the planet’s environment. Today, high expenses and materialistic lifestyle do not bring high quality living to all human races. On the contrary, it causes air and water pollution, health problems and food pollutions; human civilization destroys the balance of nature; our planet is sick, the world will come to an end.

The LOHAS companies practice "responsible capitalism" by providing goods and services using economic and environmentally sustainable business practices.

LOHAS consumers have grown to be a group of powerful voice. They emphasize a lifestyle of environmental friendly, promote organic food, physical, and mental health, care for others and protect the planet. One-third of the populations in Europe, America and Japan are LOHAS, the number is increasing every year. LOHAS markets are growing, for example: environmental friendly building, recycled energy, environmental friendly furniture, second-hand products, organic food, and health food, alternative remedy, self improvement program (e.g. yoga, spiritual uplifting programs). These are getting more and more popular in recent years. As a result, big organizations in many developed countries have invested huge amount of money in environmental friendly products and services.

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